Robert Herbig is passionate about leading teams to deliver products users love. He is an AI Practice Lead at SEP, a software product design and development company. In his 15+ years in the software industry, he has delivered products across many platforms in a variety of markets and domains (primarily regulated). He strives to educate clients and peers about what AI can do, identify complex problems AI can address in whole or in part, and incorporate AI into software products that make a difference for their users.