Rita is a Business Agility Leader with over 20 yrs of experience leading large-scale organizational change initiatives with Fortune 50 Companies leveraging a unique style that targets culture and mindset shifts, blended with a pragmatic approach to foster innovation from strategy to idea generation to product delivery. Rita takes a ‘human first’ approach to product development and change leadership. In partnering with business leaders at all levels of the organization as a Product Strategist, she specializes in the full product lifecycle to ensure alignment with organizational strategy and goals while hyper-focused obsession with Customers to achieve the highest value outcomes.